How to Cater to Today’s Hotel Guests

Whether you are a traveler, a businessperson or someone who has to stay away for work, hotels offer an array of services and comforts that are unmatched by other lodging options. They provide convenience and luxury, while also giving you a place to rest and recover from the day’s activities. They are a great option for travelers of all types, and the amenities offered by hotels are continually expanding to meet the needs of today’s travelers.

The hotel industry’s reputation is built upon the customer service provided by its staff. It is important for hotel managers to understand what their customers want and need from a hotel experience in order to improve it. In addition to guest satisfaction surveys, hotel marketers should consider the following factors when determining how to best cater to their customers.

Hotel guests tend to be price-conscious, so it is important for hotels to focus on value. This includes offering amenities that are free or included in the cost of the room, such as Wi-Fi and parking. It is also helpful to feature these amenities prominently on the hotel’s website and third party channels so that travelers can easily find them.

Aside from price, hotel guests are looking for a comfortable and safe place to stay. Some hotels have a harder time meeting this need than others, but it is important for hotel owners and marketers to understand the specific wants and needs of their target audiences in order to maximize their potential.

For example, millennials and generation Z are focused on sustainability, so it is important for hotels to include information about their efforts to be eco-friendly. This can include everything from sourcing their linens with factories that don’t exploit workers, to creating a recycling program.

Another aspect of hotel customer service that is important to consider is the hotel’s proximity to major attractions and landmarks. This is particularly true for business travelers, as they are often traveling on tight schedules. Providing this information on the hotel’s website and through third parties can help business travelers make their decision quickly and easily.

Hotels are generally categorized based on their star rating and the amenities they offer. The higher the star rating, the more luxurious and upscale the hotel is. The lowest rated hotels, usually referred to as motels or inns, are more basic and often have fewer amenities than the mid-range to high-end hotels. A motel can be an ideal choice for budget-conscious travelers who still want to enjoy the comforts of a hotel. The mid-range to upper-end hotels are usually designed for a more personal or luxurious feel, and may offer amenities such as spas or fitness centers. They may also have more upscale dining and cocktail lounges. They may also offer higher-end furnishings and decor in the bedrooms. Some hotels even have concierges that can help with sightseeing tours and other local activities. Many of these hotels are part of larger hotel chains, and some have their own restaurant.